Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F Schoell. 
 - 6th ed. 
 - Englewood Cliffs :  Prentice Hall,  c1995. 
 - 762 p. 
<br/><br/><label>ISBN: </label>0205156029 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S357