TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices 
SN  - 0205156029
AV  - HF5415 .S357
PY  - 1995///
CY  - Englewood Cliffs
PB  - Prentice Hall
KW  - Marketing
ER  -