Assael, Henry. <br/><br/>
Marketing :  principles & strategy / 
Henry Assael. 
 - 2nd ed. 
 - Philadelphia :  Harcourt brace,  c1990. 
 - 771 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030166225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .A87