Baker, Michael. <br/><br/>
Marketing / 
Michael Baker. 
 - 5th ed. 
 - Hampshire :  Macmillan,  c1991. 
 - 645 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>033357072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5515  / .B35