Jain, Subhash C. <br/><br/>
Marketing planning & strategy / 
by Subhash C. Jain. 
 - Cincinnati :  South-Western Publishing Co.,  c1981. 
 - xiv, 652 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0538191201 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD21  / .J3