Abell, Derek F., 1938-.

Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - xii, 527 p. : ill. ; 24 cm.

Includes bibliographical references and index.

013851089X

79012073


Marketing--Management--Case studies.
Marketing--Management.

HF5415.13 HF5415.13 / .A24 / .A24

658.8