Churchill, Gilbert A. Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 2d ed. - Hinsdale, Ill. : Dryden Press, c1979. - xix, 668 p. : ill. ; 25 cm. - The Dryden press series in marketing . Includes bibliographical references and index. ISBN: 0030455669 LCCN: 78056206 //r83 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 HF5415.2 / .C5 1979 / .C55 Dewey Class. No.: 658.8/3