Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr. - 2d ed. - Hinsdale, Ill. : Dryden Press, c1979. - xix, 668 p. : ill. ; 25 cm. - The Dryden press series in marketing .

Includes bibliographical references and index.

0030455669

78056206 //r83


Marketing research.

HF5415.2 HF5415.2 / .C5 1979 / .C55

658.8/3