TY  - BOOK
AU  - Kress,George
TI  - Marketing research
SN  - 0135584388
AV  - HF5415.2HF5415.2HF5415.2HF5415.2 .K75 1988.K75.K75.K75
U1  - 658.8/3 19
PY  - 1988///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -