Lovelock, Christopher. <br/><br/>
Services marketing :  People, technology, strategy / 
by Christopher Lovelock. 
 - 5th ed. 
 - New Jersey :  Prentice Hall,  c2004. 
 - xviii,652  p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131268465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5412.122  / .L68