TY  - BOOK
AU  - Berkowitz,Eric N.
AU  - Kerin,Roger A.
AU  - Rudelius,William
TI  - Marketing
SN  - 0256075131
AV  - HF5415HF5415 .B44113 1989.B44
U1  - 658.8 19
PY  - 1989///
CY  - Boston, MA
PB  - Irwin
KW  - Marketing
N1  - Includes indexes; System requirements for computer disk: IBM PC; Bibliography: p. 702-719
ER  -