TY  - BOOK
AU  - Stanton,William J.
TI  - Fundamentals of marketing
SN  - 0070609071
AV  - HF5415HF5415 .S745 1984.S745
U1  - 658.8 19
PY  - 1984///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -