TY  - BOOK
AU  - Engel,James F.
AU  - Wales,Hugh G.
AU  - Warshaw,Martin R.
TI  - Promotional strategy
AV  - HF5415HF5415HF5415 .E65 1971.E5.E5
U1  - 658.8/2 19
PY  - 1971///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical references
ER  -