TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing
SN  - 0471821985
AV  - HF5415HF5415 .Z54 1986.Z54
U1  - 658.8 19
PY  - 1986///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -