Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, implementation, and control / 
Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xxvi, 756 p. :  ill. (some col.), col. map ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8120306848 
<br/><br/><label>LCCN: </label>93016057 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  HF5415.13  HF5415.13  HF5415.13  HF5415.13  / .K64 1994  / .K64  / .K64  / .K64  / .K64 
<br/><br/><label>Dewey Class. No.: </label>658.8