Pride, William M. <br/><br/>
Marketing :  Basic concepts and decisions / 
William M. Pride. 
 - 3rd. ed. 
 - Boston :  Houghton Mifflin,  c1983. 
 - 735  p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395329051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P7