Hawkins, Del I. <br/><br/>
Essentials of marketing research / 
Del I. Hawkins and Donald S. Tull. 
 - 6th ed. 
 - New York :  Macmillan,  c1993. 
 - xiii, 558 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>002351831 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .H34