Nickels, William G. <br/><br/>
Marketing :  relationships, quality, value / 
William G. Nickels, Marian Burk Wood. 
 - New York :  Worth Publishers,  c1997. 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>1572591447 
<br/><br/><label>LCCN: </label>96060599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  HF5415.35  / .N473 1997  / .N43 
<br/><br/><label>Dewey Class. No.: </label>658.8