Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans, Barry Berman. 
 - 6th ed. 
 - New York :  Toronto :  New York :  Macmillan ;  Maxwell Macmillan Canada ;  Maxwell Macmillan International Pub. Group,  c1994. 
 - xxxi, 773 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0023342706 
<br/><br/><label>LCCN: </label>91026948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  HF5415  HF5415  / .E86 1992  / .E86  / .E86 
<br/><br/><label>Dewey Class. No.: </label>658.8