TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Marketing
SN  - 0023342706
AV  - HF5415HF5415HF5415 .E86 1992.E86.E86
U1  - 658.8 20
PY  - 1994///
CY  - New York, Toronto, New York
PB  - Macmillan, Maxwell Macmillan Canada, Maxwell Macmillan International Pub. Group
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -