Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - New Delhi :  Prentice-hall,  c2003. 
 - xxix, 706 p. 
<br/><br/>Includes bibliographic references and index. 
<br/><br/><label>ISBN: </label>0130497150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate planning.<br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64