TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
TI  - Marketing research: text and cases 
AV  - HF5415.2 .B65
PY  - 1972///
CY  - Illinois
PB  - Irwin
KW  - Marketing
KW  - Research
N1  - Includes bibliographical references and index
ER  -