TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: engagements, strategies and practice 
SN  - 0273687727
AV  - HF5415.123 .F55
PY  - 2006///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographic references
ER  -