TY  - BOOK
AU  - Lancaster,Geoff
AU  - Reynolds,Paul,joint author
TI  - Marketing: The one-semester introduction 
SN  - 0750643811
AV  - HF5415 .L2627
PY  - 2002///
CY  - Oxford
PB  - Butterworth
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -