Lancaster, Geoff. <br/><br/>
Marketing management / 
by Geoff Lancaster, Lester Massingham. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c2001. 
 - xi, 542  p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077097521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L36