TY  - BOOK
AU  - Lancaster,Geoff
AU  - Massingham,Lester,joint author
TI  - Marketing management
SN  - 0077097521
AV  - HF5415.13 .L36
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes bibliographical references and index
ER  -