Percy, Larry. <br/><br/>
Strategic advertising management / 
Larry Percy, John R. Rossiter, Richard Elliott. 
 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2005. 
 - xviii, 421 p., 12 p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0199274894 
<br/><br/><label>LCCN: </label>2001273433 
<br/><br/><label>Nat. Bib. No.: </label>GBA1-Y4263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Communication in marketing.<br/>Sales promotion.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  HF5438.5  / .P475 2005  / .P475  / .P475  / .P475  / .P475  / .P475  / .P475  / .P475  / .P475  / .P475  / .P475  / .P475 
<br/><br/><label>Dewey Class. No.: </label>659.1