Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 10th.ed. 
 - New Jersey :  Prentice Hall,  c2004. 
 - xxix, 661p. 
<br/><br/><label>ISBN: </label>0131902083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314