TY  - BOOK
AU  - Udell,Jon G.
AU  - Laczniak,Eugene R.
TI  - Marketing in an age of change: an introduction 
T2  - Wiley series in marketing
SN  - 0471081698
AV  - HF5415HF5415 .U3.U3
U1  - 658.8 19
PY  - 1981///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographies and index
ER  -