Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, George S. Day. 
 - 3rd ed. 
 - New York :  Wiley,  c1986. 
 - xvi, 677 p. :  ill. ;  25 cm. 
 - Wiley series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471838756 
<br/><br/><label>LCCN: </label>85032301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  HF5415.2  / .A14 1986  / .A14 
<br/><br/><label>Dewey Class. No.: </label>658.8/3