TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method : a text with cases 
SN  - 0024217808
AV  - HF5415.2HF5415.2 .T83 1984.T83
U1  - 658.8/3 19
PY  - 1984///
CY  - New York, London
PB  - Macmillan, Collier Macmillan
KW  - Marketing research
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -