Lehmann, Donald R. <br/><br/>
Market research and analysis / 
Donald R. Lehmann. 
 - 3rd ed. 
 - Homewood, IL. :  Irwin,  c1989. 
 - xvi, 879 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256070385 :  $40.95 
<br/><br/><label>LCCN: </label>88015734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Problems, exercises, etc.<br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  HF5415.2  / .L388 1989  / .L388 1989 
<br/><br/><label>Dewey Class. No.: </label>658.8/3