TY  - BOOK
AU  - Lehmann,Donald R.
TI  - Market research and analysis
SN  - 0256070385 :
AV  - HF5415.2HF5415.2 .L388 1989.L388 1989
U1  - 658.8/3 19
PY  - 1989///
CY  - Homewood, IL.
PB  - Irwin
KW  - Marketing research
KW  - Problems, exercises, etc
N1  - Includes bibliographies and index
ER  -