Pride, William M. <br/><br/>
Marketing :  concepts and strategies / 
William Pride, O.C. Ferrell. 
 - 6th ed. 
 - Boston, Mass. :  Houghton Mifflin Co.,  c1989. 
 - various pages :  col. ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>039536938x 
<br/><br/><label>LCCN: </label>90083026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .P7