TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 039536938x
AV  - HF5415 .P7
PY  - 1989///
CY  - Boston, Mass.
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes index
ER  -