Williams, Keith C. <br/><br/>
Behavioural aspects of marketing / 
Keith C. Williams. 
 - London :  Heinemann,  c1981. 
 - ix, 235 p. :  ill. ;  24 cm. 
<br/><br/> "Published on behalf of the Institute of Marketing and the CAM Foundation.". 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0434923001 (pbk.) :  £6.95 
<br/><br/><label>LCCN: </label>82127773 //r84 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5548.8  / .W5 
<br/><br/><label>Dewey Class. No.: </label>658.8/342