TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Bernhardt,Kenneth L.
TI  - Principles of marketing
SN  - 0673385655 :
AV  - HF5415HF5415 .K5227 1990.K5227
U1  - 658.8 20
PY  - 1990///
CY  - Glenview, Ill.
PB  - Scott, Foresman/Little, Brown Higher Education
KW  - Marketing
N1  - Includes bibliographical references
ER  -