TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0273693980
AV  - HF5415HF5415HF5415HF5415HF5415 .D753 2006.D753.D753.D753.D753
U1  - 658.8 21
PY  - 2006///
CY  - New York
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -