Kotler, Philip. <br/><br/>
Principles of marketing. / 
Philip Kotler. 
 - 3rd ed. 
 - New Delhi :  Prentice Hall,  c1989. 
 - 774 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0876924526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6314