Dillon, William R. <br/><br/>
Marketing research in a marketing environment / 
William R. Dillon, Thomas J. Madden and Neil H. Firtle. 
 - St. Louis, Missouri. :  Times Mirror/Mosby, College.,  c1987. 
 - v, 745 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / D5