TY  - BOOK
AU  - Dillon,William R.
AU  - Firtle,Neil H.
AU  - Madden,J.Thomas
TI  - Marketing research in a marketing environment
AV  - HF5415.2 D5
PY  - 1987///
CY  - St. Louis, Missouri.
PB  - Times Mirror/Mosby, College.
KW  - Marketing research
ER  -