Larreche, Jean-Claude. <br/><br/>
Readings in marketing strategy. / 
by.Jean-Claude Larreche. 
 -  The Scientific Press.,  c1982. 
 - v,316  p. 
<br/><br/><label>ISBN: </label>0894260308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .L3