TY  - BOOK
AU  - Tull,Donald
AU  - Hawkins,Del I.
TI  - Marketing research: Measurement and method 
SN  - 0024218103
AV  - HF5415.2 .T831
PY  - 1984///
CY  - New York
PB  - Macmillan Publishing Comp
KW  - Marketing
ER  -