Sherry, John F. <br/><br/>
Contemporary marketing and consumer behavior :  an anthropological sourcebook / 
John F. Sherry. 
 - London :  Sage,  1995. 
 - 482 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Consumer behavior.<br/>Marketing--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.122  / .C66