Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 5th ed. 
 - New Delhi :  Prentice-Hall,  c1991. 
 - xv, 711p. 
 - Marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0876927045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6