TY  - BOOK
AU  - Abrams,Bill
TI  - The observational research handbook: understanding how consumers live with your product 
SN  - 065800073X
AV  - HF5415.33 .U6A25
PY  - 2000///
CY  - Illinois
PB  - NTC Business Books
KW  - Consumer behavior
KW  - United States
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -