Muciiri, Humphery Wamai.

Towards a communication-based marketing strategy for Nairobi Evangelical Graduate School of Theology (NEGST) / Humphery Wamai Muciiri. - Nairobi : Daystar Uni., c2001. - xiv, 257 p. : ill.

Includes bibliographical references.


Communication in Marketing.

HF5415.123 / .M88