Muciiri, Humphery Wamai. Towards a communication-based marketing strategy for Nairobi Evangelical Graduate School of Theology (NEGST) / Humphery Wamai Muciiri. - Nairobi : Daystar Uni., c2001. - xiv, 257 p. : ill. Includes bibliographical references. Subjects--Topical Terms: Communication in Marketing. LC Class. No.: HF5415.123 / .M88