Kotler, Philip. <br/><br/>
Principles of marketing / 
by Philip Kotler. 
 - 12th internationl ed. 
 - New Jersey :  Pearson Prentice Hall,  c2008. 
 - xxxii, 599 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137128274 :  Ksh.1,750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636