Wood, Marian Burk. <br/><br/>
Essential guide to marketing planning / 
 Marian Burk Wood's essential guide to marketing planning 
Marian Burk Wood. 
 - Harlow, England :  Prentice Hall,  c2007. 
 - 268 p. 
<br/><br/> Cover title. "Marian Burk Wood's essential guide to marketing planning". 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273713234 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W66