Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler. 
 - 4th ed. 
 - Upper Saddle River :  Pearson,  c2006. 
 - 932 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0132017733 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3  / .M3K68