TY - BOOK AU - Keegan,Warren J. AU - Green,Mark C. TI - Global marketing SN - 0138133867 AV - HF1416HF1416HF1416HF1416HF1416HF1416HF1416 .K44 2008.K44.K44.K44.K44.K44.K44 U1 - 658.8/48 21 PY - 2008/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Export marketing KW - Management KW - Case studies N1 - Includes bibliographical references and index ER -